OPEXEngine

Benchmarking Metrics

Recognized Revenue           
     Product Revenue
     Service Revenue
Revenue growth
     Product Revenue growth
     Services Revenue growth
Bookings
Total Deferred Revenue
Gross Margin Percent on Product Sales
Gross Margin Percent on Services
Total Cost of Revenue
     Cost of Products
     Cost of Services
Total Operating Expenses           
     Research & Development
     Sales
     Marketing
     General & Administrative
Operating Income
   Net Income Before Taxes
   EBITDA
Total Assets           
     Cash & Cash Equivalents
     Accounts Receivable
     Total Current Assets
Total Liabilities and Net Worth       
     Accounts Payable
     Total Current Liabilities
     Total Long-Term Liabilities
     Total Net Worth or Stockholders’ Equity
Cash & Cash Equivalents        
     Net Cash from Operations
     Accounts Receivable Days
Asset Turnover (Net Sales/Total Assets)
     Return on Assets (Net Profit Before Taxes
     Return on Net Worth           
   Financial Leverage
   Debt to Equity
Current Ratio

RESEARCH & DEVELOPMENT EXPENSES  - Annual          
   Total R&D Expenses (As a % of Total Recognized Revenue)
   R&D Detail (As a % of Total R&D Expenses)           
     Compensation & Benefits Expense
     Consultants and Outsourced R&D Functions
     Travel & Entertainment
     Software Development Tools
     All Other R&D Expenses
       Total R&D Expenses
         
SALES EXPENSES - Annual           
     Total Sales Expenses (As a % of Total Recognized Revenue)
         
     Sales Detail (As a % of Total Sales Expenses)           
     Fixed Compensation Expense
     Variable Compensation Expense
     Total Benefits Expense
       Total Compensation & Benefits Expense
     Travel & Entertainment
     All Other Sales Expenses
       Total Sales Expenses
         
MARKETING EXPENSES  - Annual          
     Total Marketing Expenses (As a % of Total Recognized Revenue)
         
     Marketing Detail (As a % of Total Marketing Expenses)           
     Compensation & Benefits
     Travel & Entertainment
     Events, Trade Shows, and Seminars
     Consulting, Outsourced P.R., and Agencies
     Web Spending - (website, internet marketing, search optimization)
     Lead Generation
     Non-Web-Based Advertising
     All Other Marketing Expenses
       Total Marketing Expenses
         
SERVICES EXPENSES  - Annual           
          
     Services Detail (As a % of Total Services Expenses)           
     Compensation & Benefits           
       Professional Services Personnel Compensation & Benefits Expense
       Customer Support Personnel Compensation & Benefits Expense
       Customer Training & Education Personnel Compensation & Benefits Expense
       All Other Services Personnel Compensation & Benefits Expense
         Total Compensation & Benefits Expense
     Travel & Entertainment (non-billable)
     Customer Support (non-compensation expenses associated with support center and not included in G&A)
     All Other Services Expenses
       Total Services Expenses
         
GENERAL & ADMINISTRATIVE EXPENSES - Annual            
     Total G&A Expenses (As a % of Total Recognized Revenue)
         
     G&A Detail (As a % of Total G&A Expenses)           
     Compensation & Benefits
     Travel & Entertainment
     Depreciation and Amortization
     IT Expenses (including communication and email expenses)
     Facilities Expenses
     Legal Expenses
     Consulting Expenses
     All Other G&A Expenses
       Total G&A Expenses
         
COMPANY-WIDE EXPENSES - Annual            
     Total Salary and Comp  
     Total Company Travel and Entertainment
     Total IT Expenses - Including Communications and Email
     Total Facilities Expense (As a % of Total Recognized Revenue)
     Total Legal Expense (As a % of Total Recognized Revenue)
     Total Audit Expense (As a % of Total Recognized Revenue)

Cost of Benchmarking: