Benchmarking Blog

Software and SaaS benchmarking insights
16
Jan

Corporate Performance Management Conference

I’m excited to be speaking at CFO’s Corporate Performance Management conference on January 30th about benchmarking for data-driven decision-making.  Finance is in the driver’s seat in today’s world where companies are competing on getting the best outcomes from their resources.  For most companies, competition today is more about new business models and less often about [...]

Continue Reading →
13
Dec

‘Tis the Budget Season

Most companies are now preparing their 2012 budgets and going through the approval process. To say the least, few people enjoy the budget process. It is often long and drawn out to the point where many managers involved in the process are just relieved that it is over, regardless of whether they agree with the [...]

Continue Reading →
15
Nov

Defining Cost of Customer Acquisition

We’ve been tracking COCA for SaaS companies for about 5 years now.  We use the metric to calculate benchmarks for customer acquisition expense by size of company, and by type of product offering, ie., whether a company is selling a low cost solution or a relatively high cost solution.  We incorporate COCA into other benchmarks [...]

Continue Reading →
15
Jun

The Value of Benchmarking – One Company’s Perspective

I thought it would be worthwhile to publish an interview I did earlier this year with Mike Morgan, CFO of Bomgar Corporation talking about the value of benchmarking for them.  Bomgar is a venture-backed, mid-sized software vendor which has ranked in the Deloitte Technology Fast 500 for the past 4 years.  With over 20 years [...]

Continue Reading →
20
Apr

A VC’s Perspective on Software Operating Metrics

General Catalyst’s tagline is “entrepreneurs investing in entrepreneurs,” and partners of the active venture firm are well known for lending deep operating experience to their portfolio executives’ growing businesses. I’ve known General Catalyst Managing Director Larry Bohn for years, since we were both operating executives at various software companies. Here is Larry’s take on the [...]

Continue Reading →
23
Feb

Benefits of Metrics-Driven Decision Making: A SIIA Webinar

In this webinar from the Software & Information Industry Association, I team up with Kelly Bodnar Battles – CFO of Host Analytics, Inc. – to talk about the benefits of fact based, metrics-driven decision making.

Continue Reading →
05
Dec

Financial Operating Plans for 2009 from the MIT CFO Summit

As most of our clients are currently finalizing their 2009 operating plans, I thought I’d share some of the insights from the recent annual MIT CFO Summit on operating in the current economic climate. CFOs from major public companies like Microsoft, Broadcom, and Cardinal Health mixed with financial professionals from smaller New England based companies, [...]

Continue Reading →