We’ve been tracking COCA for SaaS companies for about 5 years now. We use the metric to calculate benchmarks for customer acquisition expense by size of company, and by type of product offering, ie., whether a company is selling a low cost solution or a relatively high cost solution. We incorporate COCA into other benchmarks [...]
15
Jun
The Value of Benchmarking – One Company’s Perspective
I thought it would be worthwhile to publish an interview I did earlier this year with Mike Morgan, CFO of Bomgar Corporation talking about the value of benchmarking for them. Bomgar is a venture-backed, mid-sized software vendor which has ranked in the Deloitte Technology Fast 500 for the past 4 years. With over 20 years [...]
20
Apr
A VC’s Perspective on Software Operating Metrics
General Catalyst’s tagline is “entrepreneurs investing in entrepreneurs,” and partners of the active venture firm are well known for lending deep operating experience to their portfolio executives’ growing businesses. I’ve known General Catalyst Managing Director Larry Bohn for years, since we were both operating executives at various software companies. Here is Larry’s take on the [...]