On February 16th, Lauren Kelley had the pleasure of presenting Benchmarking in a SaaS World at the “Critical Software Metrics” breakfast sponsored by Netsuite and Sand Hill. Click here to download Benchmarking in a SaaS World
13
Dec
‘Tis the Budget Season
Most companies are now preparing their 2012 budgets and going through the approval process. To say the least, few people enjoy the budget process. It is often long and drawn out to the point where many managers involved in the process are just relieved that it is over, regardless of whether they agree with the [...]
15
Nov
Defining Cost of Customer Acquisition
We’ve been tracking COCA for SaaS companies for about 5 years now. We use the metric to calculate benchmarks for customer acquisition expense by size of company, and by type of product offering, ie., whether a company is selling a low cost solution or a relatively high cost solution. We incorporate COCA into other benchmarks [...]