9th SaaS and Software Operating Metrics Benchmarking Guides High Stakes Investments in Software and SaaS


OPEXEngine and the SIIA’s annual SaaS and Software benchmarking encompasses valuation models, sales and marketing operations, HR and employees, R&D, product and hosting, plus professional services (consulting) and customer service, launches April 7. The Software & Services Division (SSD) of the Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, and OPEXEngine, today announced the 9th annual SaaS and Software launch, adding new companies to the largest database of private and early stage public company operating metrics in the industry. The 2015 benchmarking adds new investment, sales and marketing, HR and hiring metrics to its comprehensive benchmarking.  Software and SaaS companies use the benchmarks to make faster and better operational decisions, critical in the fast paced tech world.

“In our mission to help the software industry grow and compete, the 2015 Benchmarking provides mission-critical data for companies navigating dynamic trends in the tech industry,” said Rhianna Collier, vice president and managing director, Software & Services Division, SIIA.  

Industry leaders cite hiring and talent management as one of the most important operational issues facing growth companies in 2015, endorsing OPEXEngine to expand its reporting in this area. 

“SaaS companies are growing by 50-100% per annum and competing aggressively for talent to keep up with that growth.  In addition to the financial and operating metrics that we’ve been providing for the past 8 years, we are adding new benchmarks around headcount statistics for all departments of the company, plus hiring and retention rates, to help vendors compete for talent and plan future hiring needs,” according to Lauren Kelley, CEO and founder of OPEXEngine.

Companies using data driven decision-making grow faster and more efficiently.  Benchmarks provide guidelines for budgeting and planning, as well as concrete data for effective management discussions around where to invest resources.

“OPEXEngine’s benchmarking provides us with the data and benchmarks to fine tune and improve our operations, and translate our performance into a highly valuable growth company,” according to Jeremy King, VP of Finance and Operations, InsightSquared a fast growth SaaS vendor of business analytics.

OPEXEngine is also announcing quarterly CFO user group forums meeting on the east and west coasts to discuss operations and growth.  Participating companies use the software and SaaS benchmarking to support their annual and 3-5 year planning, validate investments, identify over spending, and understand changing business models in the dynamic software industry.  CFOs will share best practices to manage fast growth in the quarterly CFO user group forums, starting in May. 

Pricing and Availability

Benchmarking participation opens April 7 for eligible companies. For pricing, go to:  www.opexengine.com or call 617-674-4218.

About OPEXEngine
OPEXEngine develops high-quality, detailed benchmarking data and reports for software and SaaS companies.   Data-driven companies use OPEXEngine benchmarks to identify the best models for fast growth.  Since 2006, OPEXEngine has conducted the annual software industry benchmarking of small and mid-sized software vendors with annual revenues of up to $450M.   The Annual Software Benchmarking report includes comparative financial ratios and operating metrics for mid-sized public and for private companies, with extensive comparables by revenue size, business model, numbers of customers, deal size and other factors.  OPEXEngine also tracks in detail key SaaS performance metrics for both private and public SaaS companies.  OPEXEngine partners with the SIIA, Netsuite, Adaptive Planning and Intacct to deliver the benchmarking to their members and customers.  www.opexengine.com

About SSD
The Software & Services Division (SSD) of SIIA represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. SSD programs and activities are designed to foster company growth and success by providing professional insights and strategy, executive networking, industry exposure and business development opportunities. SSD member executives actively collaborate to share business and operational expertise, best practices, and new innovations to help companies efficiently build growing and successful businesses. For more information, visit www.siia.net/SSD.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

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