SaaS Company Benchmarking: Leveraging Metrics for Performance Insights
In the many years I’ve worked with SaaS companies, I continue to observe a surprising lack of standardization of SaaS metrics and performance reporting. My experience reinforces the fact that SaaS business model variants and approaches to measuring performance via...
Non-US-Based SaaS Companies on the Rise
US SaaS companies need to take note of the growing number of world class SaaS companies based outside the US because the international landscape is shifting rapidly. Increased funding activity in Canada, Europe and Asia/Pac is introducing more non-US competition in...
Let’s Do Launch: Five Critical Moves for Your Next Launch
By excelling at these moves, marketers ensure that their message breaks through the noise. At a Glance Getting a product, service or brand launch right matters more than ever for long-term success, which has become more difficult because of the proliferation of...
SaaS Cash Conversion Score – What Does It Mean?
Last week, Bessemer released interesting new research regarding the return on invested capital. Three key take-aways from their analysis: Founders and CEOs should evaluate how effectively they are turning their capital into ARR instead of the size of their funding...
The Complete Guide to Understanding Net Negative Churn
THE BIGGER YOUR SAAS COMPANY IS, THE LARGER THE SIZE OF YOUR SUBSCRIPTION BASE. AND THE LARGER THE SUBSCRIPTION BASE, THE MORE DETRIMENTAL CHURN BECOMES. As your subscriber base grows larger, the loss of revenue caused by even a low churn rate will begin to compound....
How Much Cash can Your SaaS Co burn?
Cash efficiency is one of our favorite metrics in SaaS. Measured as recurring revenue in the latest year / equity + debt invested, it’s every bit as important as growth. We did an analysis looking at the revenue, equity, and debt of 88 publicly traded SaaS companies...
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