A B2B SaaS CFO’s guide to Customer Acquisition Cost (CAC)

A B2B SaaS CFO’s guide to Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is arguably one of the most important metrics for fast-growing B2B SaaS companies.  It measures how much it costs to acquire a new customer and is a key factor in determining the profitability of a business. In this blog post, we will discuss how B2B SaaS CFOs can effectively calculate and monitor these costs, while identifying ways to establish if their financial efforts are in line with relative sources. 

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10 Recruiting & New Hire Interviewing Best Practices

10 Recruiting & New Hire Interviewing Best Practices

Recruiting, hiring and retention of productive employees is critical for SaaS companies. An area that I don’t think gets enough attention from any company is the qualification and interview process for new hires. Especially in 2022’s competitive, inflationary environment, improving this process is both cost-effective and necessary for almost every company. Dave Kellogg, an amazingly thoughtful CEO and advisor provides interviewing best practices – focusing both on what the organization needs to do to prepare and then the interview process itself.

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Product Led Growth: What No One Tells You About That You Really Need to Know

Product Led Growth: What No One Tells You About That You Really Need to Know

In the right situations, a Product Led Growth Model can be a viable strategy for software companies. However, it’s important to be aware of the potential pitfalls so you can avoid them and maintain your focus on what’s best for your product and customers. In this guest post by Chris Mele, he evaluates the PLG model, and how software companies can do due diligence before implementing a Product-Led Growth Strategy.

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How Private Equity is Winning in Software

How Private Equity is Winning in Software

Private equity blew the doors off in 2021: over a trillion dollars was invested last year by global private equity firms and almost a trillion dollars was returned in exits. The technology and specifically the software and SaaS sector represented 25% of the value invested and 31% of the number of deals. According to new Bain & Company research, over 50% of software deals returned 2.5x or more to investors. Bain also predicts that SaaS and software multiples will continue to be high in 2022 – read more here from Bain’s research on how Private Equity keeps winning in Software.

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