Interpreting SaaS Churn Metrics
Every SaaS business wants to have very low churn rates. Public SaaS companies often release renewal rates in the mid- or even high 90 percent range, without giving any detail about how the number was derived. But how do you interpret SaaS churn metrics? In our annual...
Keep Customer Churn Rate Under Control
If you are a SaaS company, you surely watch customer churn rate like a hawk. When your company is working hard to add new customers, and then losing a good portion of them every year, that’s a bad thing. It says a few things about your business: You may not have as...
Benchmarking Drives Faster Growth of Software and SaaS Companies
Fast-growing software and SaaS companies don’t navigate their growth by luck. Successful companies today are intensely metrics driven and constantly compare their performance to peers and market. Have you ever felt that critical executive or board-level decisions...
‘Tis the Budget Season
get ex back Most companies are now preparing their 2012 budgets and going through the approval process. To say the least, few people enjoy the budget process. It is often long and drawn out to the point where many managers involved in the process are just relieved...
Defining Cost of Customer Acquisition
We’ve been tracking COCA for SaaS companies for about 5 years now. We use the metric to calculate benchmarks for customer acquisition expense by size of company, and by type of product offering, ie., whether a company is selling a low cost solution or a relatively...
Benchmarking Value – One Company’s Perspective
I thought it would be worthwhile to publish an interview I did earlier this year with Mike Morgan, CFO of Bomgar Corporation talking about benchmarking value and how it has worked for them. Bomgar is a venture-backed, mid-sized software vendor which has ranked in the...
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