The cohort for the GTM Diagnostic will be defined by OPEXEngine and the Consulting Firm’s project team. The set will be limited to GTM KPIs and one cohort. The cohort aggregate will be defined and segmented through discussion between the Consulting firm or Consultant and the OPEXEngine analyst and confirmed by the Consultant.
- The data will be delivered in an Excel formatted workbook and there will be a set of benchmarks for each of the metrics.
- The data is based on direct, confidential submissions by US, Canadian and EU, companies to the OPEXEngine benchmarking over the past 15 years and is based on the most recent fiscal year. The data is consistent with OPEXEngine’s proprietary metrics’ definitions.
- The data has been cleaned and verified by both OPEXEngine analysts and the companies themselves.
Benchmark data is developed based on OPEXEngine’s confidential and proprietary database of B-2-B software and SaaS data.
The benchmark data may only be used with one client, is not for distribution or use outside this client and must be attributed and identified as OPEXEngine data in any reports or analysis.