Paid Search Metrics for Product-Led Companies with Low ACV

Ask A QuestionCategory: MarketingPaid Search Metrics for Product-Led Companies with Low ACV
Lauren Kelley asked 2 months ago

Trying to find some good data about the cost per acquisition for paid search for a product-led company with a low ACV (under $5k).  Heard some numbers around $100-$150 – not sure if that’s good or not?  By product-led, meaning that we don’t spend anything on sales, mostly viral and marketing.

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