How to Better Analyze and Manage R&D ROI

  

Finance leaders often feel that it’s challenging to find a good framework for analyzing R&D ROI. Many of the established R&D metrics measure activity but not ROI. OPEXEngine CEO Lauren Kelley discussed this topic with guest panelists Jeff Vogel of EY – Parthenon and Eric Mersch of FLG Partners. Listen to this webinar to hear why managing R&D ROI is a top-down/bottom-up exercise—starting with KPIs. Understand why your R&D investments should integrate with your go-to-market strategy and execution and why you should fully integrate customer engagement and feedback into your product roadmap. Why use benchmarks to understand if you are above or below and why.

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