Best Practices from Retail FP&A
17
Mar
0

Best Practices from Retail FP&A

By
Categories Benchmarking
I recently spent two full days at a Retail Analytics and FP&A conference, which was terrific for many reasons. Retail FP&A (Financial Planning and Analysis) folks are very innovative in tying customer behavior to financial performance indicators. We in the software industry are true babes in ...
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Benchmarks: SaaS IPOers Not S&M Deviants
5
Mar
0

Benchmarks: SaaS IPOers Not S&M Deviants

By
Categories Benchmarking
Good news for sales and marketing executives defending their budgets if they are planning on going public soon: The total amount of money in the sales and marketing budget probably isn’t going to be questioned too much. That doesn’t mean that how they spend their money isn’t going to be questi ...
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Interpreting SaaS Cost of Customer Acquisition
24
Feb
0

Interpreting SaaS Cost of Customer Acquisition

By
Categories Benchmarking
Cost of Customer Acquisition (COCA) is one of the most critical SaaS metrics in determining whether a SaaS business is building a profitable business or not. COCA includes all sales and marketing expense aimed at bringing on new customers. In small and midsized companies, COCA is typically calcula ...
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Interpreting SaaS Churn Metrics
18
Feb
0

Interpreting SaaS Churn Metrics

By
Categories Benchmarking, Financial Dashboards
Every SaaS business wants to have very low churn rates. Public SaaS companies often release renewal rates in the mid- or even high 90 percent range, without giving any detail about how the number was derived. In our annual Software and SaaS benchmarking, we’ve been tracking churn rates for six ye ...
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Critical SaaS Metrics and Benchmarking Event
13
Sep
0

Critical SaaS Metrics and Benchmarking Event

By
Categories Uncategorized
Critical SaaS Metrics and Benchmarking Event - NYC, Sept. 20 from 8am-10:30amRegister Now - Hear Netsuite CFO, Ron Gill speak about the critical SaaS metrics he tracks to help drive leading SaaS vendor Netsuite's hugely successful growth and valuation on September 20th in New York ...
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Keep Customer Churn Rate Under Control
23
Apr
0

Keep Customer Churn Rate Under Control

By
Categories Benchmarking
Keep Customer Churn Rate Under Control or Labor Like SisyphusIf you are a SaaS company, you surely watch customer churn rate like a hawk.  When your company is working hard to add new customers, and then losing a good portion of them every year, that’s a bad thing.  It says a few things about yo ...
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Public SaaS Vendor Financial Dashboard Roundup
8
Mar
0

Public SaaS Vendor Financial Dashboard Roundup

By
Categories Financial Dashboards
I've run an EDGAR Dashboard on the 2011 results for some of the public SaaS vendors:  SalesForce.com, Kenexa, Netsuite, LogMeIn, and Taleo. All but one is showing a higher one year growth rate this year than their 3 year CAGR. Find out which one.  And find out which one has the highest revenue to ...
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Benchmarking in a SaaS World
2
Mar
0

Benchmarking in a SaaS World

By
Categories Benchmarking
On February 16th, Lauren Kelley had the pleasure of presenting Benchmarking in a SaaS World at the "Critical Software Metrics" breakfast sponsored by Netsuite and Sand Hill.Click here to download Benchmarking in a SaaS WorldStart Benchmarking Now... ...
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Corporate Performance Management Conference
16
Jan
0

Corporate Performance Management Conference

By
Categories Events
I’m excited to be speaking at CFO’s Corporate Performance Management conference on January 30th about benchmarking for data-driven decision-making.  Finance is in the driver’s seat in today’s world where companies are competing on getting the best outcomes from their resources.  For most c ...
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‘Tis the Budget Season
13
Dec
0

‘Tis the Budget Season

By
Categories Benchmarking
Most companies are now preparing their 2012 budgets and going through the approval process. To say the least, few people enjoy the budget process. It is often long and drawn out to the point where many managers involved in the process are just relieved that it is over, regardless of whether they agr ...
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