When Customer Lifetime Value is a Moving Target

With any analysis, it is only relevant if you understand how the data was calculated and the context of how it relates to your business.  The data has to be credible for the analysis to be useful.  And when comparing to benchmarks, it becomes doubly important to make...

Ask the Experts – ROI versus ROE

Q: It has been said that ROI is dead and ROE is the new value objective. Do you agree? What do you believe are the top two metrics software companies should use to measure ROE?  Eliminate squishy metrics Read more on...

Can you answer these questions?

Are my performance numbers good, great or average? What’s a reasonable Cost of Customer Acquisition for my business model and growth stage – and what number should we target when we are twice the size? When are fast growth companies hitting cash flow...

Bench Marking

Bench Marking   We are launching a new series on key benchmarks.  This week’s benchmarks will focus on Cash Metrics and  trends since 2008.   Cash, particularly for private SaaS companies, is a critical metric.  Early on, most early stage growth companies are spending...

The Value of Benchmarking

After 8 years working with hundreds of SaaS and software companies (and about 60% of the SaaS IPOs over the past 5 years), one of the key ways that growth companies use our benchmarking data and services is for planning and budgeting. Planning and Budgeting Almost all...

2015 Predictions for SaaS Business Models

2015 is fast approaching and it will be a big growth year for software and SaaS companies.  Here’s OPEXEngine’s predictions about how SaaS models will evolve in the new year, as well as Nicholas Negroponte’s always insightful thoughts about future...