OPEXEngine | SaaS Articles

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The Importance of Customer Success in SaaS—and How to Help Your Customers Succeed

Customer success in SaaS is fast becoming the first line of attack to boost conversions, raise customer happiness, and reduce churn. Every day, a strong customer success strategy is becoming more and more essential for SaaS companies. So what exactly is customer success, how does it work, and are you “doing it right”? Don’t worry, we’ll explain it in this article.

January 20, 2021

2021 SaaS Outlook, What's Changing in SaaS This Year?

If 2020 is remembered as the year of COVID-19, 2021 will be remembered as the year of change. Putting aside everything else that may change, let’s just focus on SaaS in 2021.Cloud and SaaS companies overall benefited from the dramatic shift to digital and remote work in the US and around the world since March 2020. That doesn’t mean that 2020 wasn’t hard to manage through, but overall as a sector, SaaS companies grew revenue and valuations skyrocketed. The global shift to digital goods and services was accelerated beyond anyone’s wildest expectations back in January 2020.

January 13, 2021

Why a Low Customer Acquisition Cost (CAC) Isn’t Always a Good Benchmark

Customer Acquisition Cost (CAC) is a key SaaS metric that accounts for how much it costs your company to procure each new customer. The received wisdom is that reducing your CAC is one of the best ways to increase your company’s profitability and likelihood of success.

January 5, 2021

The Zero-Sum Fallacy: ARR vs. Services

Zero-sum delusion is a serious issue for an early-stage SaaS business. It is often acquired through excess contact with purely financial venture capitalists. Happily, with critical thinking and by challenging assumptions, it can be overcome.

December 23, 2020

14 SAAS Experts Share Their Best Customer Churn-Beating Advice

Thanks to the expert tips and guidance outlined here, you'll be able to tackle your SaaS company's customer churn rate more effectively: identifying at-risk customers; understanding what they want from your SaaS product; engaging customers with timely support, and measuring and analyzing your churn data correctly.

December 15, 2020

Classify Demand Series to Improve the Forecast

Companies often group their demand series according to a business or organizational structure, such as a planning hierarchy or reporting hierarchy. Although this type of grouping is easy to organize and report, it is poorly suited for modeling purposes. Instead, companies should think about demand series from the perspective of demand signals and classify them accordingly to better understand them and guide the forecasting process.

December 9, 2020

Zero-based budgeting makes a comeback, but it's different this time

Zero-based budgeting is gaining in popularity as companies cut costs because of the pandemic, but it's not the slash-and-burn tactic it used to be. Instead, businesses are having success applying the measure for strategic, targeted savings.

November 30, 2020

8 Finance Mistakes Growing SaaS Businesses Make and How to Fix Them

While many of these mistakes or potential issue items are likely to be more prevalent in a business with a lean (or essentially non-existent) finance team, we’ve seen large businesses deal with many of these same challenges. Here are the top 8 mistakes I see most frequently (along with some potential fixes if you are dealing with any of these issues within your own business!)

November 23, 2020

How To Approach Financial Forecasting In Times Of Uncertainty

The COVID-19 pandemic and its impact on the broader economy have created unprecedented uncertainty for management teams and investors, while rendering many existing business plans irrelevant. This uncertainty has made it much more difficult for most businesses to accurately forecast growth, operating metrics, and liquidity. To better prepare for the future, and any challenges and opportunities it may hold, companies need to invest the time to refine their forecasting capabilities. That includes deciding when to accelerate recovery spending and what financing the business needs to execute its plan.

November 17, 2020