Download in-depth resources, published research, and guides.
A white paper from OPEXEngine on key financial, and customer metrics for building high performance, valuable SaaS companies. The metrics and data in this paper are derived from research by OPEXEngine, which has worked with hundreds of software and SaaS companies since 2006 to benchmark their KPIs and performance in detail.
In this guide we'll review what is and what is not considered COGs for a SaaS business. Paired with gross margin (GM), cost of goods (COGs) tells companies and investors in a single glance about the profitability of revenues, SaaS business model purity, and company efficiency.
Our Cheat Sheet on ARR will help you calculate this metric as well as how Investors view ARR at different business growth stages.
SaaS companies building sales organizations need to track sales productivity to ensure an acceptable ROI on that investment. Here are a few key sales KPIs that are relatively easy to track and provide a foundation for any sales analysis.
Understand the key differences between the SaaS and On-Premises software business models with this cheat sheet.