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RECENT SAAS INSIGHTS
Investing Sales and Marketing dollars in retention vs acquisition – How much?
In today’s market, the path to growth for B2B SaaS companies is to continue following the two SaaS lodestars: customer acquisition and customer retention. The companies that successfully navigated through various market disruptions, including the recession in 2008,...
OPEXEngine launches breakthrough technology R&D benchmarking solution
New solution supports better resource allocation and engineering outcomes across the $300B+ technology R&D sector BOSTON, June 13, 2022 - OPEXEngine, the world's leading SaaS benchmarking platform, today launches its new R&D benchmarks solution. The benchmarks...
2022 – Year of Big Capital for SaaS Companies
This first review looks at trends in SaaS financials, P&L expenses, and invested capital for private SaaS. During the month of June, we will review changes we are seeing in customer-facing operations, R&D ROI, and human capital management.