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RECENT SAAS INSIGHTS
Is Your Sales Organization Ready for a Recession?
According to a new Bain brief, there are 3 time-tested principles to navigating changing market conditions, or a recession and using data and analytics to thrive. Data and analytics alone won’t get you there, but by following basic best practices, research shows you have a high chance of succeeding.
What KPIs are producing the highest SaaS valuations in today’s market?
Even when the market is repricing and falling, key growth metrics remain fundamental targets to maintain or grow company value because they remain highly correlated to higher valuations, even in this market. While valuation multiples in public markets have dropped dramatically over the past 6 months, the Magic Number (of Sales and Marketing Efficiency), Revenue Growth, and Rule of 40 still align well to top quartile multiples. OPEXEngine looked at 32 public Cloud companies under $1B to see how their current Market Cap to current TTM revenues tracked against these growth metrics.
Investing Sales and Marketing dollars in retention vs acquisition – How much?
In today’s market, the path to growth for B2B SaaS companies is to continue following the two SaaS lodestars: customer acquisition and customer retention. The companies that successfully navigated through various market disruptions, including the recession in 2008,...