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Fifteen years ago, software company financial plans followed standard guidelines about sales and marketing expense targets. Traditional software sales and marketing expense aimed for 22%-25% of revenue, maybe 28-30% if strong revenue growth warranted it. Anything...
You’ve just raised a round of financing. Your next step is to build your management team. There are several criteria hire an executive. Competency in the field, cultural fit, communication skills, management experience. All of those should be obvious. There is one...
I have written many posts about the importance of determining your industry size for strategic planning or investor pitch purposes. But, determining your industry size is not always easy, and more importantly, determining your total addressable market (which I will...
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