Shining the Light on R&D
R&D is the backbone of any SaaS company, yet to many CFOs, it is still a black box. Most companies track R&D as a % of revenue, and maybe a few metrics about activity, but few CFOs can answer the question of what’s the ROI on their R&D investment. Perhaps even more importantly, what are the levers for improving R&D ROI? How can Finance and Engineering management work together to diagnose weak areas, and shift R&D resources to produce better outcomes for the company?
March 29, 2022