September 4, 2025
Evaluate your SaaS go-to-market strategy with this 20-question GTM audit checklist. Assess sales, marketing, customer success, and data alignment for growth and scalability.
Last week we looked whether all SaaS companies benefited from the incredibly hot stock market in 2017. We found big variations in Market Cap to Revenue multiple trends. Some companies doubled their market valuation multiple during 2017, and some at the bottom of the spectrum reduced their multiple by almost half.
2017 was a successful year for Cloud companies. At the same time, the stock market hit historic highs - the Dow increased by 25% and NASDAQ increased by 28%. We noticed some interesting trends regarding which companies benefited the most from market cap valuation increases in 2017. Why did some SaaS companies get an incredible bang for the revenue buck in terms of market valuations - and some didn't? Let's take a look at SaaS valuation trends and what they tell us.
Adaptive Insights and OPEXEngine announced an agreement that underscores the companies’ joint commitment to providing best-in-class benchmarking data to software-as-a-service (SaaS) and software companies.
I looked at 145 public and private SaaS companies with revenue of $5 million and greater in conjunction with the team at OPEXEngine. Our goal was to find a relationship between product spending and payback once companies achieved product market fit. What happens when SaaS companies step on the gas in product? What happens when they throttle back? The answer is that results may vary – a lot.
Most SaaS companies know that to run your business profitably, it is important to measure SaaS CAC. Yet, managing this metric over time can become increasingly complicated as a company expands its operations and divides its resources into both acquiring and retaining customers.
We are frequently asked "how are companies allocating Customer Success expense" and where does the Customer Success organization sit among peer companies. This issue often comes up among SaaS finance executives at the SaaS Finance Meet-UPS that OPEXEngine runs. I'll share some of what we've seen here.
The SaaS business model requires the integration and coordination of far more operations than traditional software models. R&D, Sales, Marketing, Customer Success, Finance, and Operations all need to work together to produce profitable unit economics which are the basis of a successful SaaS company.
Tech companies large and small provide some of the most extensive company employee benefits for their employees in the competition for the skilled workers that drive growth at tech companies (and for which competition is the highest). At the same time, some of the fastest growth companies don’t spend at the top end of the benefits spectrum but retain a highly competitive workforce.
On the last day of August, as we go into the final stretch of Q3 and 2016, SaaS valuations are evolving. Benchmarking the financials and operating metrics that drive these valuations is what OPEXEngine, the member-based benchmarking community for SaaS companies, is all about.
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