Maximizing GTM Success With RevOps in 2025

Although Revenue Operations (RevOps) is still an evolving function in SaaS, its role is critical to driving go-to-market efficiency.

At its core, RevOps ensures that go-to-market teams like Sales, Marketing, and Customer Success function as a unified, efficient system to enable the ideal customer journey.

One of the biggest challenges for RevOps leaders is managing resource allocation – making high-stakes decisions about structure, strategy, and investment. How do you allocate resources for maximum impact? When is the right time to scale? Which strategic focus areas will drive long-term success?

In this episode of SaaS Conversations, Katherine Zhang, CEO and General Manager of OPEXEngine by Bain & Company, shares expert insights on building a high-impact RevOps function. We cover:

• The foundational role of RevOps in go-to-market success
• How to structure RevOps around key strategic focus areas
• Common challenges in resource allocation and best practices
• The role of benchmarks in guiding smarter investment decisions – and how to use benchmarks effectively
• Why strong partnerships with Finance are critical for RevOps success
• How RevOps strategies must evolve as companies scale

Listen in to gain actionable insights on optimizing RevOps, aligning go-to-market teams, and setting the right strategic priorities for sustainable growth.