OPEXEngine | SaaS Articles

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Unlearning the Growth vs. Costs Myth

With the right methodology, cost productivity discipline not only helps fuel steady growth and big initiatives but also are rewarded by shareholders, leading to substantially higher TSR, in both good times and downturns, according to Bain long-term research.

January 24, 2023

Cutting R&D to Grow GTM Spend: Is it Happening Across Software Companies?

Software companies spend more on R&D (research & development) & less on Sales & Marketing (S&M) as a per cent of revenue today than six years ago.

January 17, 2023

CFOs to Combat Downturn With More Automation

CFOs should think about automation as an “additional teammate” in their financial departments as they look to push digital transformation initiatives forward in the new year.

January 10, 2023

Correct Cohorts Lead to Performance Benchmarks

In an increasingly data-driven world, a surplus of conventional wisdom and “generally accepted benchmarks” constantly bombard SaaS company executives. When performance benchmarks are used correctly, there is a tremendous value creation opportunity which starts and ends with precision cohorts.

January 3, 2023

Predictive Revenue Forecasting Possible with Usage-Based Pricing

Usage-based pricing is good for the customer but makes predicting revenue difficult. CROs & CFOs are challenged w/ predicting how much revenue is expected and when it will be realized. This guest post from revVana explains a simple approach to improving your revenue forecasting.

December 6, 2022

Five Pillars of PLG with Carilu Dietrich

During October, Tomasz Tunguz held Office Hours hosting Carilu Dietrich, marketer and advisor at Atlassian to discuss how to successfully run a PLG program. Dietrich shared the 5 pillars in this guest post from Tomasz Tunguz.

November 29, 2022

SaaS “Industry-Centric” Business Models

In this article, we will review the operational and financial characteristics of Horizontal and Vertical SaaS companies and demonstrate how vertical SaaS businesses achieve “riches in niches.”

November 22, 2022

CFOs Eager to Gain Cash Flow Visibility

Improving visibility into company cash flow and gaining tighter control of data is essential for financial leaders as they brace for the possibility of a recession, according to a study.

November 15, 2022

How To Achieve Negative Monthly Revenue Churn

Negative monthly revenue churn. The pinnacle in any subscription/retainer business, whether you're a PR agency selling service retainers, or a Software-as-a-Service (SaaS) company selling cloud software into the enterprise. What is negative churn? It's simple, it's when your upsells and cross-sells exceed the value of your lost customers each month. Negative churn means that your company will continue growing, even if it doesn't bring in new customers. This guest post from Cobloom examines negative monthly revenue churn and explains how to get there.

November 9, 2022