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Going Global: Key Considerations to Drive SaaS Success Abroad

In the first 10 years of the SaaS industry, US SaaS companies didn’t need to go overseas to build highly valuable companies. But that dynamic has changed in lockstep with the growth of the SaaS market. Gartner forecasted that global spending on SaaS applications is easily going to exceed $1Trillion by the end of the decade—if not sooner – and expanding SaaS markets around the world is a big part of that growth.

March 15, 2022

4 Reasons SaaS Startup CFOs Need a Tech Stack Built for a Subscription Business

Over the last three years, start-ups have raised funding every 15 months. As your SaaS company grows in complexity and expectations, you reach a point where manual processes waste time away from analysis, and you struggle to collect and act on your growing range of financial and operating data. At this point, you need to build a FinOps Tech Stack that scales and informs the path to IPO.

March 8, 2022

What's Your Magic Number for Sales and Marketing Efficiency?

Like the benchmarking of any key metric, you will drive operational efficiency and better use of your resources, when you see the variance between your company and your peers at the same stage and with a similar business model. You can then also compare your current metrics against the benchmarks for companies that have already achieved your future goals in order to plot out how to get to your goals.In addition, it is important to understand how you compare to the current performance of peers and leading companies in order to communicate your strategy with investors, stakeholders, and key players within your company.‍

February 23, 2022

Driving Success for Small to Middle-Market SaaS Companies

In this guest post from FLG Partners, author Eric Mersch focuses exclusively on Small/Mid-Market SaaS companies, and how CFOs must continually monitor the competitive market dynamics to serve as a powerful business partner.

February 22, 2022

Getting Clarity around COGs Benchmarks in 2022

In the absence of formal reporting guidance, large, hazy stretches of uncertainty can easily skew gross margin and significantly impact SaaS companies' valuation. For these reasons—several expense categories bear special consideration right now, and benchmarking COGs against peers is critical to help manage your metrics for better decision making.

February 15, 2022

OPEXEngine Welcomes Nikki Turner

Nikki Turner joined the OPEXEngine team as Strategic Finance Consultant. In her new role, she will partner with tech finance executives to evaluate their operational and financial performance against their respective cohorts, while assisting them in implementing various usage models that leverage proprietary OPEXEngine benchmark data.

February 8, 2022

3 ways SaaS CFOs can prepare for hypergrowth in 2022

When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. But this kind of hypergrowth doesn't happen overnight. In this guest post, written by Mike Beach, insights are shared with CFO on how they can prepare their SaaS enterprise for hypergrowth.

February 1, 2022

The Path to Going Public: IPO or SPAC?

With 331 SPAC deals enthusiastically closed in 2021, and the collective pool now trading on average 42% below purchase price— we are living in a far different landscape of capitalization opportunities than we were this time last year. Against this backdrop, every SaaS company would be well-served to consider three things as they plot their path to public capitalization: speed to market, the cost of its finance team’s capitalization efforts, and investment scrutiny.

January 25, 2022

Planning for Volatility: Elements and Strategies CFOs Need to Succeed

Challenges wrought by the pandemic haven’t come with easy or obvious solutions—other than a measure of agility to adapt to new situations. For three CFOs who began their new roles amid the crisis, planning for volatility required an understanding of their core business, a focus on key priorities, and experience in tackling the unknown in previous roles. In this guest post from Workday Adaptive learn how they were adaptive and leaned into past experience to propel them forward.

January 18, 2022