Articles

Why Steady ARR Growth Matters 1-3 Years Pre-Exit

September 18, 2025

OPEXEngine’s data shows that SaaS companies sustain ~24% ARR growth in the 1-2 years before an exit. Learn why buyers prize consistency over last-minute spikes.

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Do PE Acquisitions of Public Startups Imply We've Hit a Pricing Bottom?

This year, private equity firms acquired five public software companies. Tomasz Tunguz uses these transactions’ to infer how the private software market values companies.

January 1, 1970

CAC Payback Basics: What It Is, How to Calculate It and Why It Matters

CAC, and more specifically CAC payback (how long it takes to recoup your customer acquisition costs), are key SaaS go-to-market metrics, and leading businesses make the metric a board-level priority and have ongoing discussions to ensure that CAC payback is consistent and predictable. Managing (or failing to manage) CAC payback can quite literally make or break your company. In this guest article from OpenView, the basics surrounding CAC are explored and why it's an important metric for SaaS companies.

January 1, 1970