14 SAAS Experts Share Their Best Customer Churn-Beating Advice

By Cobloom | December 15, 2020

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can’t sustain. Fortunately, small improvements in your customer churn […]

5 of the Most Revealing SaaS Customer Success Metrics

By Cobloom | April 14, 2020

Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. Today, I’m taking a look at 5 of the most revealing SaaS customer success metrics – from the ever-present customer churn rate, through to your SaaS product’s viral coefficient. 1) CUSTOMER CHURN RATE I won’t […]

How to Calculate Customer Acquisition Cost (CAC)

By Cobloom | February 4, 2020

Whether you’re trying to work out how efficient your sales and marketing strategies are, or determine how profitable your current customers are, it’s vital to keep a pulse on the health of your SaaS business. Thankfully, there’s a simple performance metric that does both. Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). […]

How to Determine the Best Value Metric for Your SaaS Product

By Cobloom | October 29, 2019

SaaS pricing is difficult to master, and just a few tweaks to your strategy can have a huge impact on your revenue. Today, I’m looking at how you can determine the most appropriate value metric for pricing your SaaS product. WHAT IS A VALUE METRIC? A value metric is the metric that best correlates with where your buyer perceives […]