Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Left unchecked, what seems like a relatively low customer churn rate month-on-month can quickly escalate into a crippling annual churn rate that your business can’t sustain. Fortunately, small improvements in your customer churn […]
5 of the Most Revealing SaaS Customer Success Metrics
Whether you’re trying to retain more customers or accelerate new customer acquisition, your customer success strategy needs to start with the right performance metrics. Today, I’m taking a look at 5 of the most revealing SaaS customer success metrics – from the ever-present customer churn rate, through to your SaaS product’s viral coefficient. 1) CUSTOMER CHURN RATE I won’t […]
How to Calculate Customer Acquisition Cost (CAC)
Whether you’re trying to work out how efficient your sales and marketing strategies are, or determine how profitable your current customers are, it’s vital to keep a pulse on the health of your SaaS business. Thankfully, there’s a simple performance metric that does both. Today we’re taking a deep-dive into one of the most crucial SaaS metrics around: customer acquisition cost (CAC). […]
How to Determine the Best Value Metric for Your SaaS Product
SaaS pricing is difficult to master, and just a few tweaks to your strategy can have a huge impact on your revenue. Today, I’m looking at how you can determine the most appropriate value metric for pricing your SaaS product. WHAT IS A VALUE METRIC? A value metric is the metric that best correlates with where your buyer perceives […]
