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Quantitative Indicators of Product-Market Fit

By Mixpanel | November 23, 2021

When searching for the quantitative indicators of product-market fit, numerous investors and advisors point to Lenny Rachitsky’s definition matrix, which optimizes retention, growth, and profitability. When your product finds itself at the intersection of these three elements, you’ve got a solid product-market fit.

However, there are other important indicators to pay attention to along the way. In this guest post, Mixpanel categorizes “6 things about measuring product-market fit” as well as other qualitative metrics that signal product-market fit is on the right track.

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