Capitalizing Software Development Costs in a SaaS Business

By SaaS Capital | February 18, 2020

At SaaS Capital, we have a lot of respect for GAAP financial statements. We think GAAP financials generally do a better job than cash-based financial statements in reflecting the underlying financial performance of a SaaS business. GAAP is the standard, and if your numbers are not based on GAAP, then they do not actually conform […]

Private SaaS Company Valuations: 2019

By SaaS Capital | July 23, 2019

Long-time readers of our work may recall we have strived to shed a light on the opaque, confusing, and volatile practice of valuing private SaaS companies. As we near the mid-point of 2019, we thought it would be good to check on current private company valuation multiples. SaaS Capital is in a unique position to […]

Should Your SaaS Company Have a Channel Sales Strategy?

By SaaS Capital | February 5, 2019

Over the last year or two, many of SaaS Capital’s portfolio companies have initiated channel sales strategies, and many more are contemplating it. Given the trend, this was the focus topic at a recent portfolio company CEO roundtable. The stories and anecdotes from the room of about 10 portfolio company leaders shared a common theme: […]

Preparing a SaaS Company for a Capital Raise

By SaaS Capital | December 26, 2018

Raising capital can be a challenging, sometimes grueling, process. In the last 20+ years, I have seen how the sausage is made from many different perspectives. Prior to starting SaaS Capital in 2007, I was a partner at a venture capital firm with a focus on funding Series A and B for software companies. It […]

A Warning About SaaS Lifetime Value Calculations

By SaaS Capital | December 11, 2018

When I first heard about the Lifetime Value (LTV) to Customer Acquisition Cost (CAC) metric many years ago, the economics major in me got very excited. I was already well into the SaaS financing business at the time, and this ratio seemed like the most elegant way to express how the business model really worked. […]