7 SaaS Metrics Every SaaS Company Should Care About in 2021

By SaaSOptics | February 9, 2021

The SaaS market is expected to reach $164.29 billion by 2022 — which means the key innovations of this business model are about to inspire even more businesses. And with more popularity comes more confusion, especially over what metrics are most important to drive the best results. We’ve done a lot of work with B2B […]

What Can Growing Saas Businesses Do Better In 2019?

By SaaSOptics | September 3, 2019

Eighty-four percent of new software today is delivered as a service (SaaS). Yet, as we turn the corner toward 2019, many businesses remain ill-prepared for the unique challenges and opportunities that come with moving to a subscription model and managing a SaaS business. The most noticeable pitfalls lie in the way SaaS businesses manage the […]

SaaS Metrics Aren’t Just For Investors. You Need Them, Too.

By SaaSOptics | June 18, 2019

I often talk about B2B SaaS metrics from the perspective of what investors want. If you don’t have easy access to the metrics they expect (or, worse, if they’re wrong), your valuation could suffer, and that’s the last thing SaaS founders, CEOs and CFOs want to hear. But on occasion, I’ll hear prospects say they […]

Overcoming Common SaaS Related Challenges

By SaaSOptics | May 21, 2019

After sales skyrocketed in 2003, Salesforce was bursting at the seams. Employees worked full-time in hallways and conference rooms because no one was prepared for the company’s explosive growth. Arguably the first true software-as-a-service (SaaS) company, the story of Salesforce exemplifies the dramatic expansion of the entire SaaS industry over the past two decades. Still, […]

Getting SaaS Accounting and Financial Operations Right from the Start

By SaaSOptics | March 26, 2019

By 2020, more than 80 percent of software providers will change their business models from “traditional” perpetual license and maintenance to subscription-based models. A perpetual model requires customers to pay a fee upfront to purchase a license for the system or application, whereas a SaaS model requires a monthly subscription fee. While some providers, such […]

Scalable Financial Operations: The Key to Successfully Growing a SaaS Business

By SaaSOptics | January 29, 2019

For any growing business, capturing and analyzing financial data is critical for scaling and making informed decisions. With the right performance metrics and insights at your disposal, you won’t be blindsided by changes in the business. You can proactively address issues quickly and drive growth confidently. And when you’re ready to seek capital, you can […]


By SaaSOptics | January 2, 2019

Preparing for an audit isn’t usually on anyone’s list of favorite things but it’s a necessary evil. For software-as-a-service (SaaS) businesses, audit preparation can be particularly stressful because the business model presents its own set of unique challenges related to financial operations that play a critical role in any audit. With the right preparation, however, […]