Key SaaS Metrics and Benchmarks

A white paper from OPEXEngine on key financial, and customer metrics for building high performance, valuable SaaS companies. The metrics and data in this paper are derived from research by OPEXEngine, which has worked with hundreds of software and SaaS companies since 2006 to benchmark their KPIs and performance in detail.

This white paper looks at key differences for financial modeling between Traditional Software models and a SaaS model, and reviews key SaaS metrics such as:

  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Cost of Customer Maintenance
  • Churn by Customer and by Dollar Value
  • Cost of Revenue
  • Net Cash from Operations