Key SaaS Metrics and Benchmarks

A white paper from OPEXEngine on key financial, and customer metrics for building high performance, valuable SaaS companies. The metrics and data in this paper are derived from research by OPEXEngine, which has worked with hundreds of software and SaaS companies since 2006 to benchmark their KPIs and performance in detail.

This white paper looks at key differences for financial modeling between Traditional Software models and a SaaS model, and reviews key SaaS metrics such as:

Customer Acquisition Cost (CAC)
Customer Lifetime Value (CLV)
Cost of Customer Maintenance
Churn by Customer and by Dollar Value
Cost of Revenue
Net Cash from Operations

WHAT OUR CLIENTS ARE SAYING

““The Benchmark Engine™ is a powerful ally for us to help analyze and shape the organization as we scale, where we can improve and where to invest our resources.”
David Dean
VP Financial Planning & Analysis, Intelex
“OPEXEngine delivers key SaaS and other operating benchmarks that aren’t easily available anywhere else.”
Marc Linden
CFO
“OPEXEngine provides us with the data and benchmarks to fine tune and improve our operations.”
Jeremy King
CFO
“OPEXEngine’s benchmarking report is a key element of our planning process and helps us set the right targets for 2-3 years out.”
Stephane Panier
CFO
“The great thing about OPEXEngine data is there are several peer groups to look at … private vs public, companies with similar revenue and headcount.”
Mike Morgan
CFO
“OPEXEngine’s benchmarking is the only tool that enables us to perform quality comparisons with similar types of companies.”
Jim Lejeal
CFO
“OPEXEngine benchmarks the key business metrics we need...you can’t find this kind of information for private companies anywhere else.”
Dan Kossmann
Former CFO
“OPEXEngine, one of our strategic planning tools, provides us with key benchmark data that we struggled to find elsewhere.”
Jim Zaloudek
CFO
“OPEXEngine’s comprehensive benchmarks enable us to evolve our strategy and make operational changes that drive growth in profitability.”
Regis Kaufman
Senior VP
“OPEXEngine helped us align our internal data to produce consistent metrics and benchmark comparisons. This is a real benefit of using OPEXEngine's benchmarking platform.”
Jeffrey Wilkins
CEO
“As a fast growth, mid-sized, public software company, OPEXEngine’s benchmarking is a critical information source for operational metrics you can’t get anywhere else.”
Ralph Bryant
VP Finance
“OPEXEngine's On-Demand Dashboards service takes all the headache away. In 5 minutes I can put together a great financial data report to present to our Board.”
Todd Palmieri
Chief Financial Officer
Dell/Boomi
“We use the benchmarks to get the whole executive team on the same page in terms of the budget and targets.”
Jim Johnson
CFO