Calculating SaaS COGS and CAC

The importance of unit economics and the associated metrics (CAC, LTV, LTV/CAC ratio) is now well established for SaaS companies. However, accurately calculating the underlying components of these metrics is more complex than many companies assume.

In this white paper, learn how to categorize a number of key areas that can have a big impact on your metrics:

  • Customer Success costs
  • Payment processing fees
  • Implementation and onboarding costs