UNLOCK GO-TO-MARKET (GTM) EFFICIENCY FASTER
OPEXENGINE GTM X-RAY FOR SAAS COMPANIES
Made specifically for Finance Directors at SaaS companies, OPEXEngine GTM X-RAY shows you how your company’s GTM approach compares with peers and market leaders with comprehensive metrics
FINANCIAL
RECOGNIZED REVENUE
RULE OF 40
THE MAGIC NUMBER
SAAS UNIT ECONOMICS
CLV / CAC RATIO
NEW CUSTOMER ARR
SALES METRICS
SALES EXPENSE AS A % OF REVENUE
NEW ARR PER ACCOUNT REPRESENTATIVE
MARKETING METRICS
MARKETING EXPENSE PER FTE
MQLS PER NEW CUSTOMER
CUSTOMER SUCCESS METRICS
CUSTOMER RETENTION RATE
CUSTOMERS PER CS FTE
The GTM X-RAY evaluates your commercial productivity.
We start with your company’s Magic Number. You should aim for 0.5 to 1.5
Next, we benchmark the drivers of sales, marketing and customer success, including headcount, compensation, overhead expenses, productivity, and close rates
In these example charts, the Magic Number benchmark is below 0.5, which would lead to analysis of benchmarks such as sales staffing in the search for inefficiencies or other drivers of a relatively low Magic Number benchmark.
OPEXEngine will not only deliver a rapid, benchmark-based analysis of your GTM, we also deliver this in the form of a board-ready report you can take directly to your next board, investor, or leadership team meeting. This rigorous and comprehensive report can be developed by OPEXEngine in as little as one week.
Board-ready report prepared by OPEXEngine experts
All key go-to-market (GTM) metrics benchmarked against relevant peer companies
Clear highlights of benchmarks that indicate high or low performance, leading to faster identification of new potential growth levers or cost efficiencies
A focused starting point and subscription for ongoing benchmarking to track progress in GTM performance
OPEXEngine has worked with the world’s leading SaaS brands for more than 15 years, leading to unmatched expertise in performance benchmarking and SaaS Go-to-Market (GTM) analysis. The GTM X-RAY leads companies to a proven approach for sustained, efficient growth
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Maintain growth during times of economic turbulence and even recession
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Identify selective cuts and incremental improvements that will produce results
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Use data to reduce risk, remove uncertainty, and increase the likelihood of success
Connect with an OPEXEngine expert to learn more and get started on your company’s GTM X-RAY
