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OPEXENGINE GTM X-RAY FOR SAAS COMPANIES

Made specifically for Finance Directors at SaaS companies, OPEXEngine GTM X-RAY shows you how your company’s GTM approach compares with peers and market leaders with comprehensive metrics

FINANCIAL

RECOGNIZED REVENUE

RULE OF 40

THE MAGIC NUMBER

SAAS UNIT ECONOMICS

CLV / CAC RATIO

NEW CUSTOMER ARR

SALES METRICS

SALES EXPENSE AS A % OF REVENUE

NEW ARR PER ACCOUNT REPRESENTATIVE

MARKETING METRICS

MARKETING EXPENSE PER FTE

MQLS PER NEW CUSTOMER

CUSTOMER SUCCESS METRICS

CUSTOMER RETENTION RATE

CUSTOMERS PER CS FTE

The GTM X-RAY evaluates your commercial productivity.  

We start with your company’s Magic Number. You should aim for 0.5 to 1.5

Next, we benchmark the drivers of sales, marketing and customer success, including headcount, compensation, overhead expenses, productivity, and close rates

In these example charts, the Magic Number benchmark is below 0.5, which would lead to analysis of benchmarks such as sales staffing in the search for inefficiencies or other drivers of a relatively low Magic Number benchmark.    

OPEXEngine will not only deliver a rapid, benchmark-based analysis of your GTM, we also deliver this in the form of a board-ready report you can take directly to your next board, investor, or leadership team meeting.  This rigorous and comprehensive report can be developed by OPEXEngine in as little as one week.  

Board-ready report prepared by OPEXEngine experts

All key go-to-market (GTM) metrics benchmarked against relevant peer companies

Clear highlights of benchmarks that indicate high or low performance, leading to faster identification of new potential growth levers or cost efficiencies

A focused starting point and subscription for ongoing benchmarking to track progress in GTM performance

OPEXEngine has worked with the world’s leading SaaS brands for more than 15 years, leading to unmatched expertise in performance benchmarking and SaaS Go-to-Market (GTM) analysis.  The GTM X-RAY leads companies to a proven approach for sustained, efficient growth

  • Maintain growth during times of economic turbulence and even recession

  • Identify selective cuts and incremental improvements that will produce results

  • Use data to reduce risk, remove uncertainty, and increase the likelihood of success

Connect with an OPEXEngine expert to learn more and get started on your company’s GTM X-RAY

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