How Smart Contingency Planning Helped Salsify Get Through the Hardships of Covid-19
Jason Purcell, Co-founder and CEO of Salsify, saw firsthand the crippling economic impacts of the 2008 Great Recession. In building Salsify, a product experience management company, he and his executive team expected another recession to occur at some point, and they knew they’d have to plan for the worst. In turn, they made contingency planning an annual priority. “Our awareness of the Covid-19 pandemic went from zero to 100 in a matter of days,” says Jason. “It was both shocking and scary. But despite our fears, contingency planning enabled us to stay focused, act swiftly, and make smart—albeit challenging—decisions.
October 6, 2020