September 4, 2025
Evaluate your SaaS go-to-market strategy with this 20-question GTM audit checklist. Assess sales, marketing, customer success, and data alignment for growth and scalability.
CAC, and more specifically CAC payback (how long it takes to recoup your customer acquisition costs), are key SaaS go-to-market metrics, and leading businesses make the metric a board-level priority and have ongoing discussions to ensure that CAC payback is consistent and predictable. Managing (or failing to manage) CAC payback can quite literally make or break your company. In this guest article from OpenView, the basics surrounding CAC are explored and why it's an important metric for SaaS companies.
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