September 4, 2025
Evaluate your SaaS go-to-market strategy with this 20-question GTM audit checklist. Assess sales, marketing, customer success, and data alignment for growth and scalability.
Over the last three years, start-ups have raised funding every 15 months. As your SaaS company grows in complexity and expectations, you reach a point where manual processes waste time away from analysis, and you struggle to collect and act on your growing range of financial and operating data. At this point, you need to build a FinOps Tech Stack that scales and informs the path to IPO.
Like the benchmarking of any key metric, you will drive operational efficiency and better use of your resources, when you see the variance between your company and your peers at the same stage and with a similar business model. You can then also compare your current metrics against the benchmarks for companies that have already achieved your future goals in order to plot out how to get to your goals.In addition, it is important to understand how you compare to the current performance of peers and leading companies in order to communicate your strategy with investors, stakeholders, and key players within your company.
In this guest post from FLG Partners, author Eric Mersch focuses exclusively on Small/Mid-Market SaaS companies, and how CFOs must continually monitor the competitive market dynamics to serve as a powerful business partner.
In the absence of formal reporting guidance, large, hazy stretches of uncertainty can easily skew gross margin and significantly impact SaaS companies' valuation. For these reasons—several expense categories bear special consideration right now, and benchmarking COGs against peers is critical to help manage your metrics for better decision making.
Nikki Turner joined the OPEXEngine team as Strategic Finance Consultant. In her new role, she will partner with tech finance executives to evaluate their operational and financial performance against their respective cohorts, while assisting them in implementing various usage models that leverage proprietary OPEXEngine benchmark data.
When it comes to IPOs, 2021 was an excellent year for SaaS companies. Accelerated digital transformation across industries put SaaS companies firmly on the hypergrowth path. But this kind of hypergrowth doesn't happen overnight. In this guest post, written by Mike Beach, insights are shared with CFO on how they can prepare their SaaS enterprise for hypergrowth.
With 331 SPAC deals enthusiastically closed in 2021, and the collective pool now trading on average 42% below purchase price— we are living in a far different landscape of capitalization opportunities than we were this time last year. Against this backdrop, every SaaS company would be well-served to consider three things as they plot their path to public capitalization: speed to market, the cost of its finance team’s capitalization efforts, and investment scrutiny.
Challenges wrought by the pandemic haven’t come with easy or obvious solutions—other than a measure of agility to adapt to new situations. For three CFOs who began their new roles amid the crisis, planning for volatility required an understanding of their core business, a focus on key priorities, and experience in tackling the unknown in previous roles. In this guest post from Workday Adaptive learn how they were adaptive and leaned into past experience to propel them forward.
Many companies in the technology industry are moving toward “pay for what you use” consumption-based pricing models. The trend has been bolstered by several customer benefits — primarily, the model provides a clear linkage between what a customer pays and what they use or value they realize.
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