September 4, 2025
Evaluate your SaaS go-to-market strategy with this 20-question GTM audit checklist. Assess sales, marketing, customer success, and data alignment for growth and scalability.
In the fast-moving world of Software-as-a-Service (SaaS), data-driven decisions separate thriving companies from those that stall. The best CEOs don’t just “watch the numbers” – they measure the right ones consistently and act quickly on what they reveal.Here’s a CEO’s ultimate SaaS KPI checklist, from core revenue metrics to operational health indicators (with formulas, benchmarks, and optimization tips).
Calling all SaaS Finance and RevOps leaders! Planning next year’s GTM strategy? You’re not alone, and we’re making it easier than ever with a new benchmarking study. Introducing the 2025 GTM Pulse Survey, a free, give-to-get benchmarking initiative from OPEXEngine and AccountAim, built with input from top SaaS operators and informed by Bain’s technology practice. This is your opportunity to access anonymized, validated GTM benchmarks to guide your 2026 planning.
On today's podcast, Tori Danforth, Senior Director of FP&A at Relativity, shares how her team approaches annual planning at scale – from integrating long-range strategic goals to setting departmental targets and navigating trade-offs. Tori offers a detailed look into how benchmarking with external data strengthens both the planning process and cross-functional alignment.
Our platform has long offered Standard Benchmarks – a trusted, metric-by-metric view that supports deep operational insight. Today, we’re introducing something new: Anchored Benchmarks.What are Anchored Benchmarks? This new feature lets you explore how top-performing companies holistically operate, using a strategic anchor like revenue growth or EBITDA margin. Instead of re-ranking for each metric, you’ll view all benchmarks through the consistent lens of the fastest-growing or most profitable companies.
As we move into the second half of 2025, continued macro uncertainty may result in several areas of concern for SaaS investors and operators. Whether you're leading a SaaS business or investing in one, understanding the scope of this “new normal” and how to measure success is key to operational efficiency.
Where did SaaS companies cut costs in 2024? An analysis of OPEXEngine’s 2025 SaaS benchmarks reveals a clear trend: S&M was the most consistently reduced expense category in 2024 compared to R&D and G&A expenses. This trend was observed across both public and private companies, and across revenue bands.
As interest rates rose over the past two years, investors have become more selective when allocating their funds. Despite slower top-line growth, SaaS companies improved their EBITDA margins by an average of ~5 percentage points (ppts) in 2024 – matching the gains seen in 2023.
A “New Normal” in SaaS? Insights from OPEXEngine’s 2025 Benchmark Release: For the second year in a row, SaaS growth has slowed. But this year’s story is more nuanced: the rate of slowdown itself is beginning to stabilize.
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