SaaS Benchmarking & Revenue Growth Metrics

Watch Lauren Kelley, OPEXEngine CEO, and her two guest speakers, Josh Horstmann of SBI and Rebecca Morrison of Lola.com, share a few of their experiences with benchmarking and revenue metrics.

EdgarEngine Platform Tour

Watch Lauren Kelley, OPEXEngine Founder and CEO, explain how to use EdgarEngine to prepare reports for the board, budget meetings, and strategic analysis. This 30-minute seminar will show how to access on-demand key financials from 18,000+ public companies, as well as your target companies or industry, for any time period, including 1-3 years pre-IPO.

How to Better Analyze and Manage R&D ROI

Finance leaders often feel that it’s challenging to find a good framework for analyzing R&D ROI. Many of the established R&D metrics measure activity but not ROI. OPEXEngine CEO Lauren Kelley discussed this topic with guest panelists Jeff Vogel of EY – Parthenon and Eric Mersch of FLG Partners. Listen to this webinar to hear why managing R&D ROI is a top-down/bottom-up exercise—starting with KPIs. Understand why your R&D investments should integrate with your go-to-market strategy and execution and why you should fully integrate customer engagement and feedback into your product roadmap. Why use benchmarks to understand if you are above or below and why.

How Improving the Gender Gap and Diversity Strengthens Entrepreneurship, Growth and Employment at Tech Companies

In this webinar, OPEXEngine CEO Lauren Kelley was joined by guest moderator Susanne Althoff, author of Launching While Female, and a distinguished panel of founders, CEOs, partners, and entrepreneurs for a lively discussion that focuses on how tech companies can create a more inclusive and diverse environment, across all departments, for people of color and female entrepreneurs and executives.


Leveraging the Right Benchmarks to Drive Business Outcomes in 2021 and Beyond

In this webinar recording, hear from OPEXEngine CEO, Lauren Kelley and Espresso Capital Managing Director, Will Hutchins as they discuss leveraging benchmarking to drive business outcomes in 2021 and beyond.

SaaS Financial Planning: Forecasting and financial modeling in the midst of the unbelievable current and future uncertainty

Join us for a lively discussion of what’s happening in SaaS financial planning right now. Jason Lin, CFO of Centage and Lauren Kelley, CEO of OPEXEngine will share what they are hearing from SaaS and Software Finance executives about what they are doing to plan for the second half of 2020 and prepare for 2021 planning.

SaaS Conversations with Lauren Kelley is a monthly webinar series that looks at the various benchmarks and metrics your SaaS business needs to know to significantly improve operational performance.

Covid-19 Business Impact on SaaS and Software Companies

Bain and OPEXEngine have recently collaborated on an in-depth survey of SaaS and Software executives, with the objective of gaining an understanding both of the impact and actions these companies are taking in response to the current business environment.

Pros and Cons of Growing a Canadian SaaS Company- Perspectives from an experienced Canadian Software CEO & Founder

Learn about the business advantages and differences building a Canadian SaaS company or office of a US company. Join Lauren Kelley, CEO and founder of OPEXEngine and Neil Wainwright, CEO of UpHabit, previously Nexonia, as they discuss the pros and cons of the Canadian SaaS scene.

Working Remotely as Finance Professionals – Best Practices During the COVID-19 Crisis

During the Covid-19 crisis we are all learning to work differently with remote teams. What are the best practices, and proven techniques to managing Finance remotely?

Building a Culture of Metrics with Mike Volpe, from HubSpot to Cybereason to Lola.com

Fast growth SaaS companies have to build a culture of metrics and financial competency throughout the organization, to effectively fire on all cylinders. Everyone in the company, from Marketing through R&D and every part of the organization in between, needs to understand how their job contributes to the financial performance of the company, and what the company’s KPIs really mean to their job.

SaaS 2020: Are Next-Gen Technologies Reducing SaaS Cost of Service?

Super-fast technologies are making it easier and cheaper to deliver and scale SaaS. Lauren Kelley, CEO and founder of OPEXEngine, has an in-depth discussion with Feyzi Fatehi, CEO of Corent Technologies, which was named by the Gartner Group a “cool vendor” for its SaaS-enablement Platform as a Service. Feyzi is an SIIA Board Member and sought-after thought leader on SaaS technologies.

Benchmarking Your Company – The Why and How

Companies use benchmarking to fine-tune their budgeting and planning, improve communications and target-setting with company management, and set context with investors and stake-holders. Do you have specific questions about benchmarking metrics you want answers to? Watch this on demand webinar with Lauren Kelley and Eric Mersch as they answer all your benchmarking questions. Interested in the slide presentation? Download it here.

SaaS Sales Planning Benchmarks

InsightSquared partnered with OPEXEngine to track key SaaS sales metrics and survey peers to benchmark optimal performance. How do you stack up? Watch this on-demand webinar with Lauren Kelley, CEO and founder of OPEXEngine, and Paul Fitzgerald, CFO of InsightSquared. They’ll discuss key SaaS sales insights and metrics like sales expense, sales headcount, Customer Lifetime Value (CLV), retention rates, and Customer Acquisition Costs (CAC).

Are You Getting What You Need from R&D Spend?

On average, SaaS companies don’t get a reliable return on R&D spending. This is a problem because product development is central to SaaS business models.

Download the slide deck here.

How to Build Out the Finance Function as SaaS Companies Grow

As your SaaS company grows, do you know which stage to start building out the Finance function? The Finance function is pivotal to determine the KPIs, as well as how Finance, SalesOps, and BizOps each contribute to the overall growth of a SaaS company.

Download the slides here.

How Sales and SalesOps Metrics Drive SaaS Financial Performance in 2019

Driving revenue and revenue growth is one of the most important factors in the financial performance of a SaaS business, so getting the sales metrics right is critical.

Click here to download the webinar slides.

SaaS Finance and Sales – Planning, Processes + Best Practices

Does sales understand how decisions impact SaaS unit economics and how can finance support decision making? Eric Stephenson from Domo and Lauren Kelley will discuss SaaS Finance & Sales – Planning, Processes + Best Practices and how cross-team collaboration can drive effective sales spend.

COGS – What’s In and What’s Out

COGS (Cost of Goods Sold) is a key metric to measure how well a company can scale and how much money is available for operating expenses. COGS – What’s In and What’s Out looks at current practices and thoughts around SaaS COGS from a public company perspective.

SaaS CFO Perspectives: Scaling Your Business Systems to Support Growth

SaaS CFO Eric Mersch (Percolate and FLG Partners) and OpFocus CEO David Carnes discuss the people, processes and systems required to scale your information systems as you grow from $20M ARR to $200M ARR.



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