Fast growth SaaS companies have to build a culture of metrics and financial competency throughout the organization, to effectively fire on all cylinders. Everyone in the company, from Marketing through R&D and every part of the organization in between, needs to understand how their job contributes to the financial performance of the company, and what the company’s KPIs really mean to their job.
Super-fast technologies are making it easier and cheaper to deliver and scale SaaS. Lauren Kelley, CEO and founder of OPEXEngine, has an in-depth discussion with Feyzi Fatehi, CEO of Corent Technologies, which was named by the Gartner Group a “cool vendor” for its SaaS-enablement Platform as a Service. Feyzi is an SIIA Board Member and sought-after thought leader on SaaS technologies.
Companies use benchmarking to fine-tune their budgeting and planning, improve communications and target-setting with company management, and set context with investors and stake-holders. Do you have specific questions about benchmarking metrics you want answers to? Watch this on demand webinar with Lauren Kelley and Eric Mersch as they answer all your benchmarking questions. Interested in the slide presentation? Download it here.
InsightSquared partnered with OPEXEngine to track key SaaS sales metrics and survey peers to benchmark optimal performance. How do you stack up? Watch this on-demand webinar with Lauren Kelley, CEO and founder of OPEXEngine, and Paul Fitzgerald, CFO of InsightSquared. They’ll discuss key SaaS sales insights and metrics like sales expense, sales headcount, Customer Lifetime Value (CLV), retention rates, and Customer Acquisition Costs (CAC).
As your SaaS company grows, do you know which stage to start building out the Finance function? The Finance function is pivotal to determine the KPIs, as well as how Finance, SalesOps, and BizOps each contribute to the overall growth of a SaaS company.
Driving revenue and revenue growth is one of the most important factors in the financial performance of a SaaS business, so getting the sales metrics right is critical.
Does sales understand how decisions impact SaaS unit economics and how can finance support decision making? Eric Stephenson from Domo and Lauren Kelley will discuss SaaS Finance & Sales – Planning, Processes + Best Practices and how cross-team collaboration can drive effective sales spend.
COGS (Cost of Goods Sold) is a key metric to measure how well a company can scale and how much money is available for operating expenses. COGS – What’s In and What’s Out looks at current practices and thoughts around SaaS COGS from a public company perspective.
SaaS CFO Eric Mersch (Percolate and FLG Partners) and OpFocus CEO David Carnes discuss the people, processes and systems required to scale your information systems as you grow from $20M ARR to $200M ARR.
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