September 4, 2025
Evaluate your SaaS go-to-market strategy with this 20-question GTM audit checklist. Assess sales, marketing, customer success, and data alignment for growth and scalability.
Software companies spend more on R&D (research & development) & less on Sales & Marketing (S&M) as a per cent of revenue today than six years ago.
CFOs should think about automation as an “additional teammate” in their financial departments as they look to push digital transformation initiatives forward in the new year.
In an increasingly data-driven world, a surplus of conventional wisdom and “generally accepted benchmarks” constantly bombard SaaS company executives. When performance benchmarks are used correctly, there is a tremendous value creation opportunity which starts and ends with precision cohorts.
Usage-based pricing is good for the customer but makes predicting revenue difficult. CROs & CFOs are challenged w/ predicting how much revenue is expected and when it will be realized. This guest post from revVana explains a simple approach to improving your revenue forecasting.
During October, Tomasz Tunguz held Office Hours hosting Carilu Dietrich, marketer and advisor at Atlassian to discuss how to successfully run a PLG program. Dietrich shared the 5 pillars in this guest post from Tomasz Tunguz.
In this article, we will review the operational and financial characteristics of Horizontal and Vertical SaaS companies and demonstrate how vertical SaaS businesses achieve “riches in niches.”
Improving visibility into company cash flow and gaining tighter control of data is essential for financial leaders as they brace for the possibility of a recession, according to a study.
Negative monthly revenue churn. The pinnacle in any subscription/retainer business, whether you're a PR agency selling service retainers, or a Software-as-a-Service (SaaS) company selling cloud software into the enterprise. What is negative churn? It's simple, it's when your upsells and cross-sells exceed the value of your lost customers each month. Negative churn means that your company will continue growing, even if it doesn't bring in new customers. This guest post from Cobloom examines negative monthly revenue churn and explains how to get there.
Usually, the customer churn rate is every SaaS company’s worst enemy. But in this article, we’re going to show you how to not only deal with churn effectively but also how you can use your customer churn data as a valuable tool to build your business.
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