Benchmarking Your Company—The Why and How
August 15, 2019 • 11am PST | 2pm EST
Benchmarking is a proven method to improve operational efficiency and growth. By comparing yourselves regularly to peers and competitors, you can isolate weaknesses in your operating structure and performance that you canimprove. In fact, we’ve seen numerous companies do exactly this – and the companies that make benchmarking a regular part of management information improve operationally by becoming more efficient while also achieving revenue growth.
Companies use benchmarking to fine-tune their budgeting and planning, improve communications and target-setting with company management, and set context with investors and stake-holders. Do you have specific questions about benchmarking metrics you want answers to?
Join Lauren Kelley, CEO of OPEXEngine, and Eric Mersch, outsourced CFO and partner at FLG Partners, August 15, 2019 at 2pm EST for an exclusive LIVE Q&A session.
- Lauren will share her more than a decade of experience benchmarking Software and SaaS companies.
- Lauren and Eric will discuss in practical terms how to best take advantage of benchmarking your company
- They will answer any and all questions you have regarding benchmarks for SaaS and Software companies
If you would like to send in questions early, please send them to email@example.com.
Join our SaaS community and conversation by registering here.
SaaS Conversations with Lauren Kelley is a monthly webinar series that looks at the benchmarks and metrics your SaaS business needs to know to significantly improve operational performance. SaaS Conversations gives you an opportunity to join the discussion and have your questions answered.
Eric Mersch • Outsourced CFO & Partner @FLG Partners
Eric Mersch has nearly 20 years of executive finance experience, including twice serving in public company Chief Financial Officer roles. Currently, he serves as Chief Financial Officer for Percolate, an Enterprise SaaS company delivering a Content Marketing Platform. Eric has served as Interim CFO to venture-backed SaaS companies, specializing in Strategic Planning, Equity & Debt Fundraising, Financial Planning & Analysis, Business Intelligence, and Accounting & Control. He has worked with SaaS companies in the Big Data, Advertising/Marketing Technology, Enterprise Data Warehouse, Mobile App and Website QA Subscription Services, Real-Estate Technology, Hospitality Technology & Payment Processing spaces. Eric holds an MBA from Harvard Business School, a master’s in Nuclear Power Engineering from the US Navy’s elite Nuclear Program, and a Bachelor of Science in Economics from the U.S. Naval Academy.
Lauren Kelley • CEO and Owner @OPEXEngine
Lauren Kelley is the founder of OPEXEngine. After 25 years in fast growth high tech companies, she founded OPEXEngine to solve the problem that high tech companies lack good quality benchmarks from a neutral provider — especially operational benchmarks — to reduce risk and improve efficiency and growth.
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