SAAS CONVERSATIONS

WITH LAUREN KELLEY

SaaS Conversations with Lauren Kelley is a monthly webinar series featuring thought leaders in SaaS Finance that will look at the various benchmarks and metrics your SaaS business needs to know to significantly improve operational performance. 

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Consumption-based Pricing

 

Consumption-based pricing is a hot topic and can be a highly effective pricing model for some companies. What qualifies as pricing per drink as some call it. Additionally, consumption-based pricing models can affect your sales process, sometimes by lengthening the process and sometimes by shortening the process if customers feel they have less risk in using your product.

Lauren Kelley teams up with special guests Anitha Gopalan, CFO of Fireblocks, and Chris Mele, Managing Partner of Software Pricing Partners, to discuss Consumption-based Pricing. We’ll discuss the pros and cons of a consumption-based pricing model, examine how to decide if this is the right model for your company, and share best practices on integrating a variable pricing model into your organization.

When: Friday, January 28, 2022

Time: 2:00 PM (EST), 11:00 AM (PST)

If you are a SaaS and Subscription Model Finance Executive, you will not want to miss this.

SPEAKERS

Lauren Kelley

Lauren Kelley – CEO and Owner, OPEXEngine

Lauren Kelley is the founder of OPEXEngine. After 25 years in fast growth high tech companies, she founded OPEXEngine to solve the problem that high tech companies lack good quality benchmarks from a neutral provider — especially operational benchmarks — to reduce risk and improve efficiency and growth.

Anitha Gopalan – CFO, Fireblocks

Anitha Gopalan is the CFO at Fireblocks. She is an accomplished and focused Senior Executive with more than 20 years of success across the SaaS, Cybersecurity, Technology, Financial Services, and Telecommunication industries. Leveraging extensive experience in strategic growth, value creation, operational scalability, and IPOs, Anitha is a valuable leader and advisor for organizations requiring scaling and transformation.

Chris Mele – Managing Partner, Software Pricing Partners

Chris Mele is a Managing Partner at Software Pricing Partners. He is also a software licensing, packaging & pricing (monetization) and enterprise sales expert. He was also CEO/founder of an award-winning SaaS company and an EY Alumnus.

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BE A GUEST ON SAAS CONVERSATIONS

Are you a SaaS CFO or finance leader for your SaaS or Software Company? If you love all things metrics and benchmarks, we would like to speak to you about becoming a guest on our monthly webinar series, SaaS Conversations with Lauren Kelley!

SaaS Conversations focuses on best practices and practical advice from SaaS Finance executives.  Become a part of our community leadership by showcasing your authority to our audience. If you would like to be considered as one of our guests, please contact us or email us. Be sure to include the company you are with, your role within the company, and your expertise you can share with our audience.   

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